MAU = Monthly Active Users. 

Every time your app gets installed, we generate a new unique id for the app on the device. 

This id gets passed to our servers once we receive a request for translations from the app on the device. If this id wasn’t previously registered on current month (it’s a new app install), then we increment your MAU counter by one. Otherwise, your MAU counter won’t be changed.

  • In the beginning of each month MAU counter will be reset
  • If your QA team does a lot of testing, and the app is getting installed/uninstalled many times as the new builds arrive, then each new installation of the app will increment the counter
  • Once your MAU reaches 90% then we will give you orange warning
  • Once your MAU goes over 100% then we will give you a red warning and your users won't be able to download new translations from us :( 

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